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CAC (Customer Acquisition Cost)
The total marketing + sales spend required to acquire one paying customer. For Telegram-ads buyers, CAC equals total campaign spend divided by paying conversions attributed to the ad. The CAC : LTV ratio is the canonical health check — most performance marketers target LTV ≥ 3× CAC for sustainable growth. Telegram CAC varies wildly by niche: low for crypto airdrops, high for SaaS subscriptions.
Termini correlati
- LTV (Lifetime Value)The total revenue a single user generates over their full active relationship with the advertiser — used to determine the ceiling
- ROAS (Return on Ad Spend)A profitability metric calculated as revenue generated divided by ad spend, often expressed as a ratio (3:1 means $3 revenue per $
- CPA (Cost per Action)The total ad spend divided by the number of target actions (signups, purchases, deposits). For affiliate teams running on Telegram
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Telegram Ads Spy (2026). "CAC (Customer Acquisition Cost)" in Telegram Ads glossary. https://tgadsspy.com/info/cac
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